JARED BARNETT
Chartway Federal Credit Union
Primary role: Copy writer
Playing off the "crazy mom strength" phenomenon made popular in the 90's, this ad illustrated how easy it was to save money when Chartway got involved. I wrote copy and helped with the concept.
The idea behind this spec ad was that you'll love how much money you save on your mortgage with Chartway so much, that you may get a bit crazy with how you show it. I wrote copy and came up with the concept.
Playing off the "crazy mom strength" phenomenon made popular in the 90's, this ad illustrated how easy it was to save money when Chartway got involved. I wrote copy and helped with the concept.
CHARTWAY FEDERAL
CREDIT UNION
While working at Freestyle Marketing Group, we made a pitch to be Chartway's advertising agency. We didn't get the contract but I always liked the creative direction for these spec ads. All the concepts revolve around Chartway's big value props that aimed at saving their customers money on big life purchases.